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40+, Glamourous & Accomplished? More Magazine & Wilhelmina Models Wants You for their 8th Annual Model Search. FASHIONTRIBES FASHION BLOG

Fashion_4  40 is the new fabulous as these glamourous creatures prove...

Size two 20-somethings need not apply to compete in the More/Wilhelmina 40+ Model Search...only women 40 years of age & older who are beautiful, accomplished and confident.  “There is a perfect synergy between More magazine and what Wilhelmina Models represents, which is beauty and confidence, regardless of age or size. Last year was an enormous success and we look forward to creating even more excitement this year," notes Sean Patterson, president of Wilhelmina about last year's top three winners - Patricia Neville (50), a former sales manager from Miami, FL, Paula O’Connor (42) an oncologist from San Francisco, CA, and optometrist Steffi Jo Chapin (43) of Terra Ceia, FL - who were chosen from more than 16,000 entries from across the country. All three received Wilhelmina contracts and have since appeared in the pages of More, as well as in advertisements for Cold Water Creek and Avon, among others.

This year's ten finalists will receive an expense-paid trip to New York City to participate in the finals events on February 20, 2008 where the top three winners will be decided by a panel of More editors, Wilhelmina agents and other industry experts. Both finalists and winners will share a total prize package valued at more than $87,000 - including Wilhelmina modeling contracts, prizes from presenting sponsor, Talbots, and the official product sponsors, Garnier Nutrisse and Baume & Mercier, and a fashion spread in an upcoming issue of More. “A More woman celebrates her age, accomplishments, energy and smarts,” explains Editor-in-Chief Peggy Northrop, whose magazine is the only lifestyle publication that celebrates women in their 40s and 50s.  “We are constantly reminded of this by the women we feature in the magazine, the hundreds of letters and message board posts on each month, and the thousands of women we’ve been lucky to meet since we started our Model Search program. I can’t wait to see how this year’s model hopefuls will amaze us!”

The contest runs from August 15, 2007 – November 15, 2007. To enter, visit or for the details, or attend one of the following open calls:

  • New York, NY Sept. 15; Wilhelmina Models
  • Nashville, TN Sept. 15; Wilhelmina Dan Agency
  • Salt Lake City, UT Sept. 15; Wilhelmina Urban
  • Columbus, OH Sept. 15; Wilhelmina/S2 Management Group
  • Costa Mesa, CA Sept. 29; Talbots, South Coast Plaza
  • Natick, MA Oct. 13; Talbots, Natick Collection
  • Overland Park, KS Oct. 13; Wilhelmina i&i 
  • Charlotte, NC Oct. 13; Wilhelmina Evolution
  • Orlando, FL Oct. 27; Talbots, The Mall at Millenia
  • Las Vegas, NV Nov. 10; Talbots, Fashion Show

- Lesley Scott


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August 17, 2007 in Contest, Fashion, Weblogs | Permalink


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I was at the open casting in New York on Sept 15.
They had pulled me off the line and did an article about the contest and me in my home town.
That alone was fun and exciting. When I was upstairs, they actually took some shots of me. I was wondering if I can get copies of those pictures. How do we know how we did or where we stand? Did they already notify the final contestants? Thanks for the experience.

Posted by: Debra Lorelli | Dec 4, 2007 10:44:44 AM

I was wondering if you had decided on the 50 finalists yet.

Posted by: Karen Bellinger | Dec 18, 2007 6:03:44 PM

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