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Score Some Boots No7 Miracle Beauty Serum Stateside on July 18 in NYC. FASHIONTRIBES BEAUTY BLOG

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A recent British documentary, Horizon, looked into the science behind cosmetics & products which claim to prevent and repair the signs of aging such as pigmentation, lines and wrinkles. The BBC team approached a team of scientists at Manchester University who have been conducting research into skin aging, in particular the effect of UV light on structures like fibrillin that provides the skin with mechanical support. “The Dermatology Department of the University of Manchester has been researching Tretinoin for years,” reported the program. "They were convinced that no over-the-counter anti-aging creams could match the effectiveness of Tretinoin (the prescription drug retinoic acid) until they were asked to investigate an off-the-shelf product from Boots.” 

With a similar effect to retinoic acid – a prescription-only treatment that repairs the signs of photo-aging - Boots No7 Restore & Renew Beauty Serum stood out because it actually lived up to hype about beginning to repair the damage to the skin’s structure. Naturally, the Serum sold out immediately in the U.K. - & has stayed that way for weeks.  (At last report, the $22 bottles are being sold for over $100 on eBay.) “Boots No7 Restore and Renew has indeed sold out due to the scientific proof that women and men can now reverse the signs of aging,” notes Martin Waters, CEO of Boots North America. “The popularity of No7 Restore and Renew is evidence of our effective product line up and our established 150 year history as a beauty and health expert."

Lucky Manhattanites will be receiving a special relief shipment on Wednesday, July 18th at 8am EST at the CVS/pharmacy at 630 Lexington Avenue (at 53rd Street) in New York City...with a limit of two per customer, thankyou. “CVS/pharmacy is excited to be the only retailer to offer this sold out product in July from Boots No7, the #1 health and beauty brand in the UK, to customers in the U.S.,” explains Cheryl Mahoney, Vice President of Beauty Care, CVS/pharmacy.  “Interest in Restore and Renew has generated a waiting list at our stores and now we’re able to give New York shoppers exclusive access on July 18th, with availability at many CVS/pharmacy stores throughout the country and CVS.com in the near future.”

Boots No7 products are available at CVS.comTarget.com, and Amazon.com. To keep up with demand for the Serum, Boots.com recently started a waiting list to let addicts know when shipments arrive online and in-store.

- Lesley Scott

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July 13, 2007 in Beauty, Skincare, Weblogs | Permalink

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