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House of Diehl Takes the Style Wars to the Streets this Fall with a 5-City Style Tour. FASHIONTRIBES FASHION BLOG

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Inspired by MC battling, hip hop, and haute couture, Mary Jo Diehl and creative partner Roman Milisic - collectively, the award-winning House of Diehl - have been staging style battles around the world for the last five years. From Vienna to Valencia, from L.A. to London, Instant Couture is fashion from the mosh pit; models mingle, guests take the catwalk to get glamorized on the spot, and standing-room only crowds cheer and crush the stage as designers go head to head against the clock, mashing fashions, recycling materials and injecting in their own personalities like DJs of Style, creating a live event that’s equal parts runway show, makeover, party and style riot.

The Style Battles are empowered by - a fully- customizable"next generation" networking website  for creative types & urban tastemakers featuring robust networking technology, compelling editorial content and content-sharing with e-commerce tools (& the new home of the five magazines). Starting July 10th (Tuesday), contestants can register at where they will establish profiles to show off their talent & post photos, video clips and more to the site.  They will also be invited to participate in fashion “challenges”, uploading their responses to the challenges, to be judged by a panel of industry VIPs and celebrities, with online commentary from fans and peers. In September, eight semi-finalists from each city will be chosen to compete in the live Style Wars tour when it rolls through New York, Chicago, San Francisco, Los Angeles and Miami.

Live, Style Wars will pack 500-700 capacity venues with local Lagerfelds who will face off in elimination rounds of rapid design work – cutting, taping, tearing, burning and stapling new fashion items created from vintage garments, recyled objects, and other unexpected materials, all to the beat of today’s hottest DJs while their fans in the audience model and photograph their designs, or simply cheer them on. Participants will be judged by a panel of celebrity judges (professionals from fashion, music and media), and the champion from each city wins mad prizes, cash, and an invitation to participate in the Style Wars Grand Finale, which will take place later this year in New York City.


Fashion_1  Don’t miss the Style Battle sneak peak in San Francisco this July:

  • WHAT: Style Battle by House of Diehl - which has exhibited & performed with Sonic Youth and Rem Koolhaas at the Greenspace festival in Spain; for David LaChapelle and Gwen Stefani on her “Rich Girl” music video; alongside Elton John, Liza Minelli and Versace for the Life Ball at Vienna’s Rathaus; and in exhibition at The Museum of Contemporary Art (MASS MoCA) and Deitch Projects.
  • WHEN: Sunday July 15th from 12-8pm
  • WHERE: the Chose GOOD Block Party, 111 Minna Street  (between 2nd and New Montgomery)

- Lesley Scott


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July 2, 2007 in Blog Report, Contest, Design, Fashion, Pop Culture, Trend Alert, Weblogs | Permalink


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