Purple Rain, Purple Reign. Prince Gets a New Fragrance with a Suitably Eccletic Name: 3121. FASHIONTRIBES BEAUTY & PERFUME BLOG

“The 3121 fragrance collection is the result of a shared vision to expand Prince’s creative opportunities and avenues of expression,” explains Larry Couey, President of Revelations, the Philadelphia-based fragrance development and consumer product company that recently announced their new partnership to develop and market 3121, a premium fragrance collection for the mysterious megastar.  “We have been working intimately with Prince on this innovative project and are thrilled to share the stage with a true creative genius.”

3121 notes:

• TOP a crisp & refreshing white floral with bergamot, opulent jasmine & gardenia
• HEART sensual orange flower, muguet, tuberose & ylang ylang
• DRYDOWN musky patchouli, creamy sandalwood & cedarwood

The launch will take place Prince-style on the dramatic date of 07/07/07, with a Purple Will Reign charity event and performance by the enigmatic one starting at 12 am. 7% of the sales of the 30 ml bottle (retail price: $32) will be divided between 7 charities selected by Prince and Revelations. “This event promises to be huge as Prince fans worldwide will be able to participate in this Xclusive offer,” notes Couey.  “Our goal is to raise a half million dollars for charity on 07/07/07.”

Available at 3121Perfume.com.

- Lesley Scott

fashiontribes.

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