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What is it about Rachael Ray? A Popular Cooking Segment, Line of Kitchen Equipment, Magazine, & Now a Talk Show. A Case of Right Place, Right Time. FASHIONTRIBES POP CULTURE BLOG

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If it seems like Ray is everywhere, she is. Her popularity, especially amongst the college-aged women of Gen Y, continues to grow unabated. 30 Minute Meals is a top 15 show for that demographic, they purchase her knives, cookbooks, and her magazine, Everyday with Rachael Ray, and eat up her talk show. The question is why?  "The answer is simple: she coincides perfectly with the times we live in. At her essence, her mantra is time," explains GenDigital. "When is the last time you caught up with someone or had a lunch or dinner with someone and gave the obligatory "how are you?" Let me then ask, did anyone respond saying they weren't busy of late? Right."

Not only does Ray "get" the multi-taking lifestyle, she has a personality the camera loves, and speaks to her peeps in their language. (via GenDigital & YPulse)

- Lesley Scott

fashiontribes.

October 24, 2006 in Blog Report, Food & Cuisine, Pop Culture, Trend Alert, Weblogs | Permalink

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Comments

Hi Lesley - thanks for the thoughtful post about why Rachael is so popular. I couldn't agree more, so I included your post in my weekly Rachael Ray Roundup: http://rachaelrayblog.blogspot.com/2006/10/rachael-ray-roundup_27.html.

Posted by: Madeline | Oct 27, 2006 2:17:11 PM

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