Where are the two-legged...
...outnumbered by sheep;
...into snacking on dried fish;
...and smart enough to have more than just a single Santa? (Try 13.)
Iceland is the latest groovy destination for the French brand's playful take on its sporty tradition which jetsets to cool places to unearth inspiring people. Like Gudmundur Ingi Ulfarsson and Hulda Vigdisadottir, the talented locals starring in the Lacoste L!VE campaign for Fall/Winter 2013-14.
Hulda is a model who lives to take photographs, especially of her native land which is so rich in geysers, glaciers, mountains, volcanos, sandy stretches, caves, waterfall and other enchanted settings. "I always want to tell stories with my pictures, whether it is a photo of a person in real-life or in a world that I made-up. I love the thought of huldufólk (the elves living in the hills, mounts and rocks) and how they make the nature magical."
Gudmundur is a graphic designer who makes music and has a "minimal but chaotic" approach to life, with "a touch of quirkiness."
Now if this fab video doesn't make you wanna drop everything, wear something cool from Lacoste (I'm all about that amaze snake print!) and book a ticket to Reykjavik - where, Gudmundur adds, you can expect "unpredictable weather, creative people & expensive beer" - you might think about rethinking your approach to life, sartorial or otherwise.
- Lesley Scott
[Note: This was written in collaboration with Lacoste L!VE. The words are 100% mine.]
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