The sophisticated older sister of those jelly shoes you loved & wore to death, the new translucent line from Crocs incorporates proprietary technology with fabulous fashiony pastel shades inspired by season's shimmer trend for fun new footwear retailing for $50 and under. "This season's collections ultimately reflect the progression of Crocs's signature style," notes Christy Saito, Director of Product for the brand, explaining that they are celebrating with an equally fabulous wardrobe-makeover contest. "'New Crocs, New You' allows us to showcase our product makeover...By providing women with more on-trend styles, we are able to broaden our reach into new wearing occasions. Our consumers now have more stylish options to incorporate into their daily looks."
To highlight how stylish they've become, they brought in style expert Jenn Falik - featured in this video doing a special Q&A with Fashiontribes - to share her top tips on sprucing your wardrobe for spring using more dash than cash. "Updating your wardrobe for spring and summer doesn’t have to break the bank and the new translucent collection from Crocs makes it simple to get great style at affordable prices," says Falik, who will be taking the lucky "New Crocs, New You" winner on a NYC shopping spree & supervising their style makeover. (To get a head start, be sure to check out her tips - below). "It's amazing what small updates to your current wardrobe can do to transform your look and leave you with variety of new styles you can wear throughout spring and summer."
You have until April 15, 2011 to enter at Crocs.com/NewYou - and for every entry, Crocs will donate $5 to Dress for Success - up to $50,000! - to support the organization's ongoing efforts to provide disadvantaged women with professional attire plus a network of support. "Dress for Success supports more than 100 communities worldwide, providing more than 50,000 women each year with the clothing, guidance and tools necessary to succeed in work and in life," adds Joi Gordon, Chief Executive Officer of Dress for Success Worldwide. "Thanks to Crocs and its donation to Dress for Success, our services and support for disadvantaged women continues worldwide."
JENN FALIK'S TIPS ON UPDATING YOUR WARDROBE FOR SPRING:
Think Toe-to-Head Adding bright, colorful footwear to your spring and summer wardrobe is one easy way to update your look. Shoes are a great way to add a pop of spring and summer color to your basic warm-weather looks.
Stock Up on Skinny Belts Skinny belts are the easiest way to change the silhouette of a dress. The looks we are seeing for spring/summer are more lady-like and polished- so you can take a billow-y summer frock and give it a completely new feel simply by throwing a belt around the waist. This trick can also make a simple shift dress more interesting- and flattering!
Get a Bright Pair of Pants Think deep purple or an emerald green. You likely don’t have them in your closet, and they don’t have to be expensive. You can pair with the simple tees and such you already own - they will make a huge statement for the season.
Go Long (With Your Necklaces, that is) Layer some long necklaces to accessorize in the most flattering way possible. They create a line that draws the eye vertically, giving the illusion of a longer torso - a very slimming effect.
Update Basics with Florals Florals are going to a big trend this spring and are perfect for perking up basic pieces most women already have in their closet. This can be as easy as pairing a floral scarf with a little black dress to spicing up your basic jeans with a flirty floral top.
- Lesley Scott
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