“As a highly visual person, I love taking pictures of the many beautiful things I encounter in my everyday life which then often influence my designs," explains the designer, who shot to mega fame when he dressed Michelle Obama in that white floaty frock for the Presidential Inaugural balls. "It seemed like a natural to partner with General Imaging on a GE camera that represents my style and passion for photography." The collection of digi cameras, which includes both metal and leather options, is replete with a rainbow of runway hues, making it easy to point-and-shoot in style.
“As a company focused on the makers and keepers of memories, we think it’s important to express your individuality and sense of style with your camera, just as you do with the pictures you take,” adds Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning. We’re thrilled to partner with Jason Wu and see this opportunity as a way to extend his distinct sense of style and eye for fashion now in a digital camera.” Available at General-Imaging.com.
- Lesley Scott
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