The Broadway play Hair changed formulaic musicals on stage. Meanwhile, backstage - on the catwalk, at photoshoots, and on the Red Carpet - international celeb stylist Ric Pipino has spent most of his career cutting hair, creating the award-winning locks of Eva Longoria, Jodie Foster, Lindsay Lohan, Fergie, Kelis, Kate Beckinsale, and most recently at the Golden Globes, Jaime Pressly.
And he's now ready to revolutionize your Hair...the way you wash it, style it, even how it smells.
With the introduction of Revolution In Cut, Pipino's new hair care line cuts through the clutter of a thousand products - typically targeted to the condition of our hair rather than the cut itself - which he identifies as six signature hairstyles: bob, layered bob, crop, short layer, long layer, and blunt (no Mohawks or mullets need apply). Just as a whole generation has a Proustian moment when remembering the unforgettable smell of Clairol's Herbal Essence, Pipino is the first to "layer" fragrance in haircare and turn it into a multi-scentual experience: recalling a trip to Sicily with his father, the shampoo, conditioner and primer waft scents of pettigrain, orange blossoms and Neroli.
Revolution In Cut’s customized shampoo, conditioner and deep conditioner are suitable for all hair types and haircuts, and are designed to complement the unique pre-styling primers that follow. The daily conditioner provides UV protection and contains Keratin and protein to prevent breakage. The deep conditioner acts as a weekly hair mask using amino acids and botanicals to nourish and repair dryness and damage.
The six primers products are, in essence, an extension of the hairdresser’s scissors, helping support and maintain the performance of the haircut in-between salon appointments. These first-to-market primers are formulated with specific levels of hold, volume, texture and shine to improve the condition of the hair, in turn extending the life of your cut. Containing a proprietary blend of amino acids, proteins and vitamins in conjunction with unique nanosphere technology, Revolution In Cut primers increase the strength, hydration and elasticity of the hair.
STYLE my cut
Pipino puts the final touches on Revolution In Cut with a wide range of styling products that allow your haircut to take on new personalities. The categories include Tousle Me, Curl Me, Smooth Me and Lift Me. Thermal protectants found in the Tousle, Smooth and Lift prevent color from fading and protect against damage from heat styling tools. Rich antioxidants found in Tousle also work to repair damage and provide movement without build-up.
All products in the Revolution In Cut line are free of sulfates, parabens and gluten.
So give us a head with hair, beautiful hair,shining, gleaming, streaming, flaxen, waxen...Where? At Beauty360.com as well as Pipino’s salons and online at Pipino.com.
- Michelyn Camen, Editor at Large
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