The global beauty giant just announced that starting in September 2009 with the showing of the Spring 2010 collections, they will be the official cosmetic sponsor for Mercedes-Benz Fashion Week in New York - on through to the following September when NY Fashion Week moves to Lincoln Center. "We have already been sponsoring similar events in Amsterdam, Berlin, and Moscow," explains Cyril Chapuy, Global General Manager of Maybelline New York. "As the #1 makeup brand worldwide, we are thrilled to have the opportunity to partner with the world's most respected fashion platform, which happens to be in our home town."
- Lesley Scott
