As a way to promote the recycling of second-hand clothing into something new and eco-chic, Oxfam recently launched Oxfam DIY - a new online fashion resource designed to encourage remaking what's old into something up-to-date and fabulous. To celebrate, star British stylist Mrs Jones (aka Fee Doran who has styled The Killers and put Kylie into that white-hooded catsuit for "Can't Get You Out of My Head") styled a photoshoot made up of looks created entirely using garments from Oxfam's recycling facility, Wastesaver.
And now they've teamed up again on a unique fashion design competition. Create a customized garment from old clothing or recycled materials, and upload a pic of you or a friend in it to the Flickr stream Flickr.com/groups/OxfamDIY (but hurry, entries close July 15th at Oxfam.org.uk/DIY). The top five shortlisted designs chosen by Mrs Jones will be featured on the Oxfam DIY site, and the lucky winner will have a one-of-a-kind item designed for them by Mrs Jones.
“Seeing as I’ve always shopped in Oxfam, creating Oxfam DIY was the perfect opportunity to give something back," says Mrs Jones. "It’s a rare feeling in fashion to be doing something ethical, sustainable and worthwhile. We’ve taken a look at people’s attitudes to fashion and consumption, and are giving them the materials, ideas and confidence to create their own looks via Oxfam DIY.”
Adds Sarah Farquhar, Oxfam Head of Retail: “Oxfam DIY is about giving people the chance to express their own unique personalities through design. Our range of second-hand clothing offers a wealth of possibilities for creative minds, and this competition will give aspiring designers the chance to have their work seen by one of the best stylists working today."
Entries close on July 15th at Oxfam.org.uk/DIY.
- Lesley Scott
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