If the relentless, marketing-driven McFashion Machine has you trend-weary, Rad Hourani feels your pain. "I'm allergic to trends," explains the cerebral designer in the latest edition of prim. Magazine. "There's nothing scarier than making fashion - or anything else, for that matter - that everyone agrees on." Unlike so many of his big-name peers on the luxury conglomerate payroll, Hourani makes gender-blind clothing ("for people who do not define themselves primarily as men or women") that are independent even of the seasons, fashion or otherwise. "Fashion is about clothes transcending simple functionality and gaining symbolic, evocative power by engaging in a dialogue with their environment and time." Read the full interview at PrimMagazine.com.
- Lesley Scott
