It's all good and well to justify a hefty fashion purchase by telling yourself "I'll wear this forever!!"...but why on earth would you want to? Half the fun of fashion are all the new looks and accessories to covet and acquire each season. The less fun part: a depleted bank account and/or steep credit card bills, plus a wardrobe crammed full of stuff you no longer want to wear forever (or ever again). Instead, appease your guilty conscience at Swapstyle.com, where you can clean out your closets while acquiring the new stuff you're craving by swapping it with other clotheshorses.
"When I created Swapstyle.com six years ago, the economy and the environment weren't at the forefront of people's minds, and I had a lot of people telling me that I was crazy, and that the idea would never take off," explains Emily Chesher, a former fashion design student who craved high fashion, but was disillusioned by the negative impact of the fashion industry both on her meagre budget and the environment.
"The waste created from the fashion industry is huge, we live season by season, sometimes only wearing an item once. This made me feel terrible as I'd look in my own wardrobe and feel guilty that I was being a part of the waste process. I'm so happy to be able to say that not one item from my wardrobe goes to waste now, all my once-loved items are happily being worn by gorgeous women around the world. It beings a smile to my face knowing that I've created a positive eco-friendly and socially friendly situation out of what could have been a negative. Now there are tens of thousands of members world wide saving thousands of dollars a year through the site, and I'm now getting emails from women around the world saying how much they appreciate having Swapstyle.com and what a difference it has made in their lives."
To say hello to guilt-free shopping, be sure to join the Swapstyle.com community (it's free!).
- Lesley Scott
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