Gap & Pantone Cheer up Winter

Gap and Pantone recently partnered up on a limited edition line of vibrantly colored tees in some of spring's hottest hues. "We wanted to create an explosion of color and bring some warmth and optimism to our customers," explains Patrick Robinson, executive vice president of design for Gap Adult and gapbody, about the rotating Gap and Pantone T-Shop which is currently located at the NYC flagship (5th Avenue at 54th Street) through Sunday, February 8th and features a full palette of Gap tees from the spring collection, including one in Mimosa (PANTONE 14-0848), a warm yellow that is Pantone's color of the year for 2009. "Mixing Pantone's vibrant colors with Gap's signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style."

"We are thrilled to be working with Gap to bring PANTONE Colors to life in such an accessible way," notes Lisa Herbert, executive vice president of Pantone's fashion, home and consumer division. "We recently selected Mimosa as the 2009 color of the year because yellow, more than any other color, best expresses hope and reassurance. During this time of economic uncertainty and change, we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop.”

Along with limited edition crewneck & v-neck t-shirts for both men & women, the temporary shop also carries PANTONE UNIVERSE items, including color-themed stationery, office supplies, and books.

- Lesley Scott

 

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