Artsy mini-movies about fashion on your mobile iGadget - what could be better? FLY 16X9 recently unveiled their series of offbeat short-films, each featuring looks from a lusted-after designer. The enigmatic Shadow launched the endeavor, directed by Danish filmmaker Noam Greigst with the designs of Louis Vuitton. The most recent installment, My World, pays tribute - both clothed and not - to Prada.
Stephen Blaise and Catherine Camille Cushman founded FLY in 2003 as a collective of artists and a DVD Magazine in response to a creative stagnation and repetition of ideas they were finding in traditional print media. Their project proved so popular, it has since ballooned into the 3.0'ish FLY 16X9: a full-scale production company and gallery/channel dedicated to the new media landscape...which, until now, has been sorely lacking in high quality fashion and art content.
"The same people who were reading magazines when FLY began are now subscribing, becoming members and viewing our films on the iphone," notes Blaise. "FLY is experiencing firsthand a daily migration of viewership."
New films are released each month, but be sure to also check out previous episodes featuring Martin Margiela (I Got Devil), Zac Posen (Night For Day), Junya Watabe (The Veil), and Givenchy (Audition) at 16x9.com.
- Lesley Scott
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