Their jeans rock, but now the Rich & Skinny site does as well, having been transformed into an interactive soap opera, Lifestyles of the Rich & Skinny: Cirque du L.A. The cast of characters includes a party-hopping heiress, sexy Latin pool boy, boozy plastic cougar, gold-digging maid, a hidden sex tape, and an uppity French bulldog named Chester who delivers commentary, blogs...and likes to watch. Even the shopping area is interactive - point & click on the style you want to check out, and a model struts up to a central podium in them, giving you a handy 360 degree view of them on. Be sure to check it out at RichAndSkinnyJeans.com.
- Lesley Scott