(illustration by Arturo Elena)
Jeans for going out, for staying in, tucking in, tucking out; ones to pair with towering heels and some that are perfect with chic little flats...a complete wardrobe of denim for all occasions is a modern must-have, but paying 3-figures per pair for fit & flattery quickly adds up. "I was tired of paying exorbitant prices for premium denim and believed that a great quality jean could be offered for much less," explains Karyn Scholack, the denim-loving fashionista behind Alias Premium Denim who couldn't find the right combination of style, fit and price and decided to DIY.
"We are thrilled to be able to offer premium denim lovers, a less expensive alternative, while not making them sacrifice style, fit, or quality."
The Sweet Dee - a dark wash, low rise boot-cut is just the kind of classic, trendproof style basic that both Nina Garcia and Tim Gunn insist no self-respecting closet is without, and priced at $40 per pair, shouldn't be. Available at AliasDenim.com.
- Lesley Scott
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