In honor of the 2008 FiFi Awards, which honors the fragrance and perfume industry, Vogue and The Fragrance Foundation sponsored the first ever Fragrance and Film Festival. 34 short, fragrance-focused flicks were submitted, however, be sure to check out runner up Masayo Kishi's evocative Bloom - a dreamlike, narration-free meditation on beauty (& Gucci) at Vogue.TV.
- Lesley Scott
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