For his most recent collection, young New Zealand designer Jaeha (pronounced Jay-ha) looked to the Tim Burton classic, Edward Scissorhands. Eyelets, sips, buttons, drawstrings and other baggage details are fused with cotton t-shirting, wool, denims and silk draped dresses, tailored waistcoats, skinny denims and skirts for a balance of tough and tender. "Like Edward, Jaeha's girl has a harsh exterior, but beneath the layers of clothes and emotions, she has a softer side that's waiting for the world to see," explains the Korean-born designer about his Autumn/Winter 08 collection, which reputedly caused an "editor stampede" backstage after the show (not surprisingly, the fashion-obsessed Victoria Beckham is a loyal fan).
"By incorporating the key detail of the zip, the print also loosely references Tim Burton's tragic character, Edward Scissorhands by including scissors to mirror the emotions faced by Edward and his quest
to seek 'Normality' and acceptance in a world that did not realize he too had feelings."
Already featured in indie bibles like Oyster, Nylon, and UV, Jaeha was also included in the book Young Asian Fashion Designers (Daab Publishing, Germany) and voted Best Breakthrough Designer of 2007 by Metro magazine. His line is available at GeneralCucumber.com.
- Lesley Scott
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