Like most shopping-obsessed 15 year olds with a love of ponies, puppies, and everything pink, Kira Plastinina is your typical Paris Hilton-adoring, fashion-mad teen.
However, with a gazillionaire businessman for a father who funds and oversees her eponymous chain of 60+ stores in Russia, Ukraine, Kazakhstan, and the US - "spangly, vinyl, magenta-and-mirror temples to teenybop, clubland fashion in the form of capri-length neon-green lace leggings, white faux-fur shrugs, metallic motorcycle jackets, and endless iterations of the bubble-shape mini" - this member of Russia's zolotaya molodezh is an especially golden youth. New York Magazine has a fun feature on the making of a modern teen fashion brand, Russian oligarch style.
- Lesley Scott