Juliette Binoche Named as Newest Lancôme Brand Ambassador

First  cast as the (luminous) face of Lancôme's Poême fragrance in 1995, Binoche is the quintessential fab French fille, and will be the new face of  Lancôme Rénergie, a complete skincare line addressing the signs of aging. She'll be featured in the ad campaign created by Nick Knight. "It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme," says Lancôme International President Odile Roujol. "Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand."

- Lesley Scott

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