Sean John Womens Relaunches for Holiday 2007. FASHIONTRIBES FASHION BLOG

A campaign shot by Warwick Saint will help relaunch the collection, along with the newest Pussy Cat Doll, Asia, up & coming actress Lauren London, and Bad Boy recording artist Cassie.

In partnership with G-III Apparel Group - whose licenses include Calvin Klein, Kenneth Cole, Cole Haan, Guess?, Jones New York, Nine West, Ellen Tracy, House of Deréon, IZOD & Tommy Hilfiger - Sean “Diddy” Combs is rebranding his womenswear line as an urban juniors collection, noting: “From day to night, the new Sean John collection for women is glamorous and sexy with the style and swagger that customers have come to expect from our label.”

The new, affordably-priced line will include graphic tees ranging from $35-$45, flirty tops ($45-$60), denim ($60-$90),  activewear ($50-$90) & outwear ($100-$300). “Our mission at Sean John is to create an affordable, lifestyle collection for the female consumer who desires innovative design and high quality," says Leslie Singer, President of Sean John Women’s. "We are thrilled by the reception we have received from retailers and are looking forward to bringing this collection to market.”

Purchasing info at SeanJohn.com.

- Lesley Scott

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