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Karma is a Good Thing...It's Single-Serving Champagne from Cali & the Fashionweek Bevvy of Choice. FASHIONTRIBES FASHION BLOG

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Booze pretty much fuels Fashionweek, and at the Spring 2008 shows in New York, Karma's chic Cali brut-style champers - described as clean, crisp & dry with hints of melon & pear - will debut at STYLE360, the alternative Fashion Week destination showcasing eight hand-picked fashion designers and one design house. The handy, single-serving (187 ml) bottle resembles a champagne flute...simply screw off the cap & start sipping. “My goal is to make KARMA the most desirable new alcoholic beverage on the market," explains Karma Fine Beverages founder & CEO, Patrick Wilson. "I want to remind consumers that KARMA is a lifestyle. It’s about enjoying life, living in the moment and just having fun.”

Available individually & in 4-packs from KarmaBeverages.com.

- Lesley Scott

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August 28, 2007 in Fashion, Fashionweek, Food & Cuisine, Trend Alert, Weblogs, Wine | Permalink

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