Conrats, Chili Pepper! You're Pantone's Color of the Year. FASHIONTRIBES FASHION BLOG

"Whether expressing danger, celebration, love or passion, red will not be ignored,” explains Leatrice Eiseman, executive director of the Pantone Color Institute® - the global authority on color and provider of professional color standards for the design industries - about Chili Pepper (PANTONE 19-1557), Pantone's  Color of the Year for 2007. This deep, spicy hue connotes an outgoing, confident, design-savvy attitude - & provides a jolt of energy and inspiration to fashion, beauty, interiors and design. "In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye. Nothing reflects the spirit of adventure more than the color red. At the same time, Chili Pepper speaks to a certain level of confidence and taste. Incorporating this color into your wardrobe and living space adds drama and excitement, as it stimulates the senses.”

Part of the reason this color resonates so strongly right now is the pervasive all-about-me trend in which everything, from cellphones to personal webpages, is viewed as an extension & expression of our personalities. "In 2007, we're going to see people making greater strides toward expressing their individuality,” says Lisa Herbert, executive vice president of the fashion, home and interiors division at Pantone. "The color red makes a bold statement. We're seeing shifts in people's opinions on current events and major changes in the way they are expressing themselves through new technology. People are open to the possibilities of the future and Chili Pepper celebrates that.”

More at Pantone.com.

- Lesley Scott

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