For such a manli'ish fashion accessory, it may surprise you to know that watches were actually created for women. But rather than utilizing them as timepieces, the royal lovelies of the 19th century used them to show off their taste in jewelry. Which seems to be the case once agan. "With the increase in smartphone usage," explains Max Kilger, an analyst for Experian Simmons, "it's caused the watch industry to shift away from utilitarian watches towards more fashion statement watches."
We're wearing watches again, just not to tell time. Especially those lucky enough to live in that spendy, stealth you-need-to-know-what-you're-looking-at world that only the Supremium fashion tribe* can afford. Like the gorgeous Perpetual Calendar Terraluna (below) from A. Lange & Söhne (pronounced ah LAHN guh und ZO nuh). It definitely doesn't scream "I cost $216,400." And yet the Gadget website T3 annointed it 2014's #1 watch.
There's the imposing 45.5mm diameter face! The three interlocking dials which display the minute (top dial), the hours (bottom right) and the seconds (bottom left)! The discreet day and month windows! The moon-phase display hidden on the back side! Its collectible quotient. And of course its six-figure pricetag.
In short: its fashion-accessory'ness.
“I think it comes down to what a watch is,” observes James Gurney, founder and editor of QP, a British magazine that covers contemporary fine watches. “We have time sources all around us. There are moments when you need a watch, for instance, when your phone battery dies: But generally, you don’t need one. But if people went on need, it wouldn’t be a very pleasurable world...Everything we wear says something about who we are,” he contines. “Watches are that logic, purified and concentrated. That’s why people wear watches. Why people don’t wear watches is simply because their vision of themselves doesn’t include a watch.”
Podcast music: Kevin MacLeod, Incompetech.com
- Lesley Scott