Mineral water in a Jean Paul Gautier "Pret-a-Porter" bottle? Mais oui. Roberto Cavalli's signature snakeskin print on a MasterCard? Charge it! Cooking in a kitchen designed by Giorgio Armani? Bellissimo! Yes, it's extravagant, fun, and over-the-top...but what the hell - so are you!
(illustration at top: source)