In a better world, house paint will come in shades like Gris Jersey, chainsaws will be made with actual Chanel chains and everyday necessities such as detergent and potato chips (yes, potato chips are a necessity) will be embellished with the iconic double-Cs logo. The grand magasin that was the Chanel Fall 2014 runway was a supermarket stocked with 100,000 (!) items in 500 categories - and all made Chanel-worthy. Instead of handkerchiefs, Les Chagrins de Gabrielle were on offer. Q-tips became bâtonnets élégants (in black, of course). Even the lowly garbage bag was transformed into a sac plus belle.
And best of all, I think, was Style.com's Tim Blanks describing the post-show mayhem: a mad dash by the chichi fashion attendees who descended upon the shelves like a "locust horde," scrambling like looters to snatch anything not nailed and especially the ultimate show prize: the doormat (at top).
It was printed with Mademoiselle Privé...but still, a doormat.
Other silly behavior: tottering around in heels while grocery shopping. "If you want to look really ridiculous, you go in stilettos in a supermarket," snorted Lagerfeld, who built this collection from the ground up, literally, starting with the sneakers he sent down the Chanel couture runway a few weeks earlier.
This epic celebration of consumerism was also an epic satire and, for a chichi maison like Chanel, surprisingly democratic. "That's exactly what I wanted to show," added Kaiser K.
Wonder what this has to do with the Supremium fashion tribe? All is revealed in this podcast I recorded. Enjoy!
Music: Kevin MacLeod, Incompetech.com
- Lesley Scott