Fed-up, the founders of the graphic design & art direction studio Furious decided that lunch needed a serious makeover. So they began running to the supermarket, nabbing that day's creative inputs - from tomato to Tabasco to peppers, eggs, eggplant, turbans, nails...gold powder (!) - cooking, styling & shooting it all in about 1.5 hours. "It soon became a ritual: improvising and experimenting each week new ways of cooking and representing a burger in very short lunch break," they explain about their Fat & Furious Burger project. But don't be fooled: despite their "over-the-top" looks, these burgers were made to be eaten.
Like Nicolas Cage here, I'm in!
- Lesley Scott
The cheeky mix of food and fashion, plus alluringly aggressive edge of this endeavor is very congruent with the vibe of the Apocalytical fashion tribe. For more of my posts about this tribe, CLICK HERE. To learn more about each of fashion's four mega-tribes that I track, START HERE.