The nail lacquer brand and the retailer-owned hardware cooperative recently teamed up to help liberate some of the fabulous from the nail polish bottle. This unusual collaboration will give chicks a fun new way to bring some of what they love about polish to home décor. “We are thrilled to offer women a unique way to extend their personal style into their decorating style through paint color,” enthuses Mary Rice, President and General Manager of Ace Paint. “The OPI Color Palette by Clark+Kensington was curated to encourage consumers to bring fashion-forward colors into their homes through the hues they’ve grown to love in the nail salon.”
The OPI Color Palette by Clark+Kensington is comprised of three chic collections:
- Wild Heart (right)
- Artist (below)
- Romantic (bottom)
Each collection contains six iconic OPI shades plus five coordinating colors of Clark+Kensington, a much-loved paint/primer-in-one manufactured for Ace by Valspar.
Although this project could seem kind of out-there - nail polish influencing home decor - it's actually just a really fun way a huge trend in lifestyle is playing out: how small, everyday things continue to exert a disproportionally large influence. "Prominent colors in fashion and decor are largely influenced by life," note the experts at Apartment Therapy. Take Facebook (please...take FB.) When Pantone crowned Dazzling Blue as the "it" hue for Spring 2014, the buzz centered around the fact it is the same shade of blue as Facebook's logo.
We trust our brands - to the point of obsession...um, Apple fanatics, anyone? "I think people have values that they're pursuing, they have core goals in their life, and it's different for different people, but Apple has done a good job of becoming symbolically part of one type of lifestyle, or one type of concept," explains Lynn Kahle, a professor of marketing at the University of Oregon who studies consumer psychology. "The brand becomes more than just a set of attributes to get you somewhere, it's a core part of who you are." A core part - wow.
Blame the global village. "Globalization has arguably contributed to a loss of social connectedness in many developed and undeveloped nations by disrupting traditional employment patterns, and people who have seen their social networks disrupted may be reluctant to trust others," observed Randall Frost, author of The Globalization of Trade (Smart Apple Media) in a prescient piece he penned in back in 2005. "Meanwhile the traditional family has been under assault by other social changes and young people may find it difficult to even learn to trust. For many people, relationships based on faith or confidence may feel more comfortable than those based on trust."
Less trusting of economic contracts, we instead look to brands to be trustworthy. And trust requires a relationship. So how do we put a human face on our chosen brands? We anthropomorphize and personalize them. And obsess over them. "Brands are the new religion," it's even been said. Perhaps. But if the church is painted in shades of Gargantuan Green Grape, Don't Touch My Tutu, Suzi Says Feng Shui, Nein! Nein! Nein! OK Fine and of course, OPI Red, look for me in the first pew on the right, paying my colorful respects.
- Lesley Scott