For women fighting cancer, feeling good about the way they look goes beyond just vanity. The American Cancer Society found that almost 9 of every 10 women cancer patients reported feeling more confident about coping with their disease - when they felt they looked good. Of which hair plays a huge part. "It was very hard when my hair started falling out," observes one breast cancer survivor. "It really takes away who you are when you look in the mirror."
So Pantene teamed up with the American Cancer Society - the largest non-profit health organization committed to saving lives and improving the quality of life for people facing the disease - on Pantene Beautiful Lengths to help women (and men) grow strong, long beautiful locks. Once they're ready to "pony" up, the next step is to cut and donate their tresses to be made into real-hair wigs for women who have lost their hair due to cancer treatments.
To date, Pantene has donated 24,000 free real-hair wigs to the American Cancer Society’s wig banks, which then distribute wigs to cancer patients across the country. "We created Beautiful Lengths because healthy hair means a lot to us, and the appearance of healthy hair means so much to women battling cancer," explains Pantene. "We want to be there for women when looking and feeling healthy is so important to them."
- Lesley Scott
[Note: This was written in partnership with Pantene Beautiful Lengths. The words are mine.]