The foliage of fall just promised to get even more fabulous & colorful this year, thanks to H&M's new collaboration with the designer responsible for those covetable wedge sneakers all the It girls have been rocking of late. "I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style," explains Marant about her asthetic. "I think this is very Parisian: You dress up, but don't pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality."
Which she has long had in spades, starting in high school when she began customizing her own clothes. A graduate of the prestigious Studio Berçot, she first designed jewelry followed by knitwear and finally in 1994, her eponymous collection of boho caszh meets menswear tailoring - with just enough effortlessness Parisienne chic thrown in to make her brand of fashion so coveted by the cool kids.
"We are excited to have Isabel Marant as a guest designer at H&M," adds says Margareta van den Bosch, Creative Advisor at H&M. "The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear."
Isabel Marant Pour H&M will go on sale November 14, 2013.
- Lesley Scott