By the year 2025:
- Will clothes biodegrade?
- Will our outfits monitor our health?
- Will climate change refugees spread new fashion influences around the world?
- Will a shortage of raw materials see us renting our clothes from libraries?
- Will technological advances make it common to grow what we wear?
To try & answer these questions, Levi Strauss & Co. and sustainability experts Forum for the Future teamed up on FASHION FUTURES - a collaboration of fashion experts from every area of the biz, including manufacturing, design and retail, as well as universities, trade unions and NGOs. The mission? To think-through possible scenarios for the future of fashion, starting with the raw materials and following them all the way up the chain to use & final disposal. “The global fashion industry generates a trillion dollars a year. What we wear –- and how it's made and sold –- can have a huge positive impact on our society and environment, "explains Peter Madden, Chief Executive of the Forum on how fashion could (and should) continue to develop leaner and greener. “For the fashion industry to be sustainable economically, it must be sustainable socially and environmentally too,“ adds John Anderson, (then) President and Chief Executive Officer of Levi Strauss & Co.
In "Someday" (right), Isabel & Ruben Toledoo predict: "Intelligent textile technology will allow fabrics to react to sensory cures; fashion will interact with its wearer and its surroundings." From left: fabric infused with liquid form-cells; fiber lights to make luminous clothing that lights up the night; fashions made from fibers that expand & contract, shaping your silhouette du jour on demand. (illustration: source)