The recent surge in popularity of all things artisanal (yummm....bread), small batch (fitness, anyone?) and the custom-made (like a personalized, print-on-demand exoskeleton) reflects a social pattern more fundamental than what is, in essence, various ways to monogram your stuff, your activies, your life. Rather, we're all suck of being spun by big brands - straight into the poorhouse, the hospital, possibly an early grave. They promise all the things they promise during the Superbowl, in the print glossies, at giant music festivals, but what you end up buying is often shoddy, produced on the backs of exploited labor & most worrisome: actually dangerous to your health.
The backlash, of course, is to buy locally, choose handmade over mass produced & $upport stuff crafted by folks you trust. The experts at the Color Association of the United States, CAUS, have dubbed this Against the Grain. However, in honor of this amaze crafty-yet-cool beaded-rope stiletto which is, of course, sold out...but a girl can still dream, so I promptly renamed it: Against the Odds.
- Lesley Scott