The man behind the iconic crocodile, René Lacoste, was sporty, colorful & French - just like the new namesake Lacoste L!VE collection which gives the brand's distinct blend of sporty-elegance a sassy & fun update. For the new campaign, lensed by photographer Peter Sutherland, they headed to Tokyo - arguably the global capital of crazy. But peek behind the insane energy, comical sports and wacky artists & you'll discover an almost obsessive-compulsive respect for tradition & heritage. Which makes sense. After all, if you don't know where you've been, how can you know where you're headed?
- Lesley Scott
[Note: This was written in partnership with Lacoste L!VE. The words are mine.]