Just as you probably wouldn't consider buying a landline phone any more (other than for making a statement...of some kind), you want to choose from the latest, greatest, best & of course, coolest. Preferably From people who specialize in such matters. "We don’t sit around camp fires singing songs," note the experts at Phones 4 U, "but we do have some basic principles to make sure we’re always doing things right." Including staying large & in charge (when it comes to negotiating deals on networks & upgrades, size matters); offering boatloads of exclusives on name-brand handsets; and focusing on good customer service. "We invest significantly in the training, development and motivation of our staff." Plus keeping tongue firmly in cheek. "Have you seen our recent campaign? One of our new ads features a bunch of prison guards. Even though they have a serious job to do, they can't help being distracted by the features of the mobile phone we gave them to play with for a week. Our new ad shows what they got up to with the phone, whilst they should have been minding their prisoners."
- Lesley Scott
[Note: This was written in partnership with Phones 4u. The words are mine.]
Illustration at top by Andrea Laliberte via source.