To celebrate fab footwear & films, Sorel has prepared some special mood boards & teamed up the local Flight Boutique to encourage people to create pinboards IRL to show off their winter style on life-sized pinboards. Festival pinboard creativity and design will showcase SOREL’s 2012 Fall and Winter styles such as the ConquestTM Carly, Joan of Arctic Premium, and Slimpack Riding boots, Fresh lifestyle beauty products, Flight clothing, inspirational tactile imagery and art. Five lucky fans will each win a pair of Sorel boots, a $100 Flight Boutique gift card & a variety of beauty loot from fresh.
If you don't plan on being in town for the festival, you can always enter online by pinning on the Sorel Pinterest page or the Pinterest board I've created specially for this winter booy-licious fun with the theme of Apres Anything. "We're excited to merge the digital world with the physical world and bring the Pinterest experience to life on Main Street," adds Kimberly Barta, SOREL’s global brand director. "Pinterest is one of the most engaging and enjoyable places to showcase creativity and get inspired. SOREL is embracing the Pinterest experience and celebrating winter film festival fashion, beauty, art, creativity and creation with people, whether they’re in Park City or online."
To enter to win the Sorel contest:
- check out Sorel's Pinterest page or my Apres Anything board
- start re-pinning whatever catches your eye and showcases your style
- don't forget to add one or all of the hashags #DeckedOut, #LacedUp or #PinnedUp
Every day, from January 17 throught 27, a winner will be chosen & swagged with a pair of Sorel boots & fab stuff from fresh. At the end of the day days, a grand prize winner will receive a pair of SOREL boots, Fresh beauty and lifestyle products and a $100 Visa gift card. And there's no need to purchase anything - for a chance to win, allsya gotta do in pin.
To enter to win a pair of these fabu Cozy Joan boots simply because you're a Friend of Fashiontribes, leave a comment on the Facebook status I posted about this telling me why you like the boots & why you think you should win 'em. I'll pick the winner on January 27th & announce it on FB & Twiiter.
- Lesley Scott
[Note: As part of participating in this event, I received a pair of Sorel boots. They're awesome!]