The Color of Money Rules 2013 + a Look Back at the Color Story of the New Millenium Thus Far
After reddish/pink Honeysuckle in 2011 (PANTONE® 18-2120) followed by 2012's lively reddish-orange Tangerine Tango (PANTONE 17-1463), a vibrant two-year boost of *renew & recharge* has been replaced in the global *Color of the Year* spotlight for 2013 by a cooler glamour: Emerald (PANTONE® 17-5641).
Vivid and verdant, this luscious shade of green is a surefire way to add some luxe to life - be it as a sweater or top, outerwear, makeup or as actual gemstones (which gets my bling-obsessed vote). For Spring 2013, it featured prominently on the runway at Tracy Reese, Nanette Lepore, Barbara Tfank, NAHM and Marimekko. This happy hue has also begun sprouting up on the red carpet and the menswear market as well, in particular as sportswear, knits & ties.
The color of growth & prosperity, it also reminds us of Mother Earth and her powers of regeneration. “Green is the most abundant hue in nature," notes Leatrice Eiseman, executive director of the Pantone Color Institute. "The human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world.”
Ever wondered why certain colors hit a high note while others fall flat? Why products in one color fly off the shelves, while other hues are left to languish? "When it comes to color preferences, a lot of factors come into play," explains Eiseman about what drives how we respond to color. "The choices we make in color are not as objective as we may think. Beginning at infancy, through the developmental stage and ultimately as adults, our upbringing, experiences and surroundings all play a part in determining what colors we are drawn to." To select the Color of the Year, the Pantone team watches movies (lots of 'em), views art exhibits & traveling collections, pays mind to hot new artists and happening travel destinations, geeks out on technology - especially new textures & effects that impact color - and even attends sports events that capture worldwide attention. In a word: the Zeitgeist.
Since colors reflect what's under our collective skin - to say nothing of geography, culture, emotion, association, trends, personal associations and even temperature - here's a fun look back at the emotional temperature of the first ten years of the new millenium, as told through the kaleidoscope of Color of the Year:
- Lesley Scott