The true secret to great style? Easy: have one of those friends-in-the-know. Those types with impeccable taste who always seem to know what's hot before the trendspotters catch on (to say nothing of the masses) and most importantly: know where to lay hands on the good stuff.
Valery Demure is that friend.
As part of her job in creative PR, marketing and sales, the London-based Demure constantly sees jewelry and accessory collections at every pricepoint and level of luxe - more than 1000 collections ...per season. And now you can benefit from her honed editor's eye with the launch of her new online shop.
"I have wanted to create a store like this for years," she explains. "A curated platform for the very best jewelry and accessories." Her new e-boutique promises to be one-stop-shopping for style statements and one-of-a-kind goodies like an artisanal necklace by Iosselliani, crystal-studded cuffs from Scott Wilson and a rare Lea Stein pin of a fox, which is guaranteed to sex up any shirt, jacket or coat.
- Lesley Scott