The Burberry Eyewear Campaign for Spring / Summer 2012 Sings a Stylish Tune
Shot in London, this fun campaign showcases emerging homegrown musical talent curated by the brand's Chief Creative Officer, Christopher Bailey. He selected British musicians One Night Only, Life in Film, The Daydream Club & Marika Hackman (be sure check out the videos below!) to each record an exclusive track & accompanying music video designed to capture the spirit and energy of the brand in an artistic and appealing way, highlighting their new collection of timelessly-cool aviators. The ultra-lightweight frames are embellished with tonal detailing and a discreet logo on the bridge, while the inside of the flexible-metal temple features the signature Burberry check. The color palette includes pale gold & nickel with a special dark nickel for the fellas & dark silver for the ladies.
Keep your eyes peeled - or, better yet, accessorized in a pair of snazzy new aviators! - as the Burberry Eyewear campaign will be continuing to evolve for the rest of summer with innovative digital and music content. (Their FB page is awesome & the best place to stay abreast of everything-Burberry.) Purchasing info is at Burberry.com.
- Lesley Scott
[Note: This was written in partnership with Burberry; the words are mine.]
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