In 1963, the fashion-forward Teddy Boys that dominated much of British youth culture at the time were ready for something new to wear & wanted a well-made shirt as colorful as their dandified tastes in sartorial splendor. And Ben Sherman had the goods.
After a number of years working & living in America, the Brighton-born boy found he loved the classic Ivy League shirt - in particular, its timeless design & fine Oxford-cloth fabric - but he wanted to add some of his own English flair, including a back hook, a button on the back of the collar & color. Lots of fun color!
In addition to pale pink, pastel yellow, soft blue, he even offered shirts in picnic-ready gingham & candy stripes - adding fresh greens & other bold shades to his cheery palette. And each shirt sold was then individually boxed - once again going against the prevailing grain.
The local "modernists" - later shortened to Mods - similarly loved the European styling of Sherman's shirts, as have successive waves of fashion-conscious types for the last 50 years.
I particularly love this pairing of a stylish plaid buttondown and classic Bermuda "walking" short - and plan to steal the look for myself asap.
- Lesley Scott
[Note: This was written in partnership with Live Clothing; the words & opinions are mine.]