If you were heartbroken when Prescriptives discontinued their much-loved in-store custom foundation matching, you can now take heart! Sephora's gone and done 'em 1 better. Actually, more like 1+999 better..as in finding the perfect one for you from amongst their 1,000 different foundations, brands & formulas. The beauty retailer has teamed up with color authority Pantone on SEPHORA + PANTONE COLOR IQ, which uses Pantone's clever Capsure, a hand-held gadget (technically a spectro-colorimeter) that allows you to snap a digital pic of any surface, material or fabric and match it accurately to a Pantone Color.
The version at Sephora will first scan your skin, assign it an official Pantone SkinTone number & then let the Sephora Associate find its precise foundation shade match. "Skin tones are comprised of many distinct shades so developing this particular application for our color measuring technology was an exciting challenge for us," explains Lisa Herbert, vice president of consumer licensing at Pantone. "Even within the broader range of fairest ivory to deepest ebony, there are nuances that need to be calibrated correctly to determine the right match, and this solution eliminates many of the variables that can affect shade selection." Such as skin texture, undertones & pigment "challenges" such a freckles, skin conditions, sun burn & an excess or lack of melanin - all of which have long made finding the perfect foundation nigh impossible...until now. Once your skin is assigned its Pantone match, the Sephora makeup artist helping you can pull the best matches from across all the brands they carry to let you choose the exact right one.
"SEPHORA + PANTONE COLOR IQ is an incredible process that delivers a real benefit to our clients," enthuses Margarita Arriagada, senior vice president of merchandising at Sephora. "We see this as the first application of this exclusive Sephora technology and are excited to expand its capabilities for other uses in the color world.”
- wait at least 30 minutes after working out before getting your match
- do not schedule any chemical peels or other "harsh" procedures for at least 3-6 days prior
- drink a lot of water before-hand & cut back on the caffeine (caffeine restricts the flow of blood which, in turn, affects the flush of your skin)
- if you're wearing self-tanner, be sure to tell whoever's doing your match so they can get the shade correct
- Lesley Scott