In her role as a Goodwill Ambassador for Fashion 4 Development, a global campaign that uses fashion-based initiatives to support the United Nations' wider issues in helping Africa, Sozzani teamed up with VistaJet while visiting the continent. There she met with locals in design industry, from creative fashion to product development & fil, with the goal of showcasing a growing nation ready for its global closeup. "All the pictures are made in a glamorous way — there is nothing sad, trashy or poor," Sozzani said in an interview about the special all-Africa issue (May/June 2012). "People may say that Vogue does not want to talk about sickness and poverty, but if we can give an uplifting image, it is helping people who would not have considered Africa at all."
Unlike VistaJet - one of the world’s fastest growing private aviation companies - and its creative director, Nina Flohr, who founded the Watoto Foundation devoted to door-to-door donations which help educate and care for children and orphans in Kenya and Mozambique. "VistaJet supported Ms. Sozzani’s recent visit to Botswana, Ghana, Nigeria and Uganda," she notes. "We hope that the Vogue Africa issue will help to bring a shift in attitude towards the positive."
- Lesley Scott