"As a kid, I remember making felt-marker drawings on the floor of my dad’s advertising office," reminisces modern-day ex-Mad Man Perrin Lam who worked as a creative in the ad business starting in the 1970s. "He was drawing, too, only his minimalist line and curve layouts were for VW billboards. The car – and his posters – went on to become Modernist classics. Outside his office, I saw the lines and curves of modernism everywhere; in Hollywood’s Art Deco ornamentation, in post-and-beam architecture above the city’s canyons, and in Southern California’s film and arts scene. Not surprisingly, I embraced the contemporary cross-currents of design choosing furniture by Mies, Saarinen and Mollino. Prints by Hockney, Rauschenberg and Ruscha. Even my jazz records were Blue Note modern; their Reid Miles album covers as riveting on the outside as the music was within."
After a lifetime of Modernist musings, Lam launched Novodeco, his distinctive reimagining of a century of modernism in jet age, patterned aluminum - swirly, satiny acrylics - rich burlwood veneers with glints of sterling silver, Swarovski crystals, gleaming steel orbs & even 23k gold leaf. "My jewelry design celebrates the continuing conversation between line and curve," adds Perrin, "Art Deco and Bauhaus; De Stijl and Objectivism; Dada and Constructivism and the many sub-genres in between."
Although this hurts to think about, it's certainly easy to wear.
- Lesley Scott