Many of the coolest clothes are born on photo shoots by stylists unable to find the cool basics or funky extras they need to make a pic pop. As Lora discovered working as Max Factor's Chief Make-Up Artist on high-end shoots and campaigns for brands like Escada, Stefanel and Max Mara. "Often on shoots, stylists needed extras like accessories or basics to go with designer pieces and I began to create these extra essentials and soon everyone was asking me to design them something special for them," the former model & makeup maven explains about her fledgling luxe label. "I've worked with so many models over the years I really understand the female form and the way women want to feel when they wear clothes. That's what GENE is all about."
Lora adds that she's currently "in talks" with a leading British High Street retailer & an "international superstar" possibly rocking GENE on her next world tour. "Things couldn't be better!"
- Lesley Scott