To celebrate their new "subtly cheeky" scent made for fabulous femmes everywhere, Salvatore Ferragamo just launched "The Signorina Story", a Phil Pinto-directed film celebrating the story of Signora through fashion and festivities - as personified happenin' chicks like Theodora Richards, Rachel Chandler Guinness, Alexandra Richards & Bianca Balti. Regardless of which girl is your fave, you can learn more about her style references, beauty regimen, inspiration, current project, favorite hot spots & insights via videos, photos, and text uploaded to TheGirlsAboutTown.com each day - and, of course, the usual Social Media suspects: FB, Twitter, YouTube & Tumblr.
Should you believe you should be celebrated along with them, submit a brief bio focused around what makes you such a rockin' Signorina. 10 lucky ladies will then be featured on the site to tell the world about how they are the ultimate girls about town.
And the scent itself? A Floriental Fruity by Sophie Labbé & Juliette Karagueuzoglou of IFF. The top notes are bright and fizzy currant spiced by fresh pink pepper; the floral heart is a blend of jasmine, peony & rose; airy, creamy pannacotta together with soft musk & woody patchouli notes completes the drydown. In other words: molto Italian, elegant & addictive - & available at Ferragamo.com.
- Lesley Scott