There's only so much sunscreen you can possibly pile on without feeling (and looking) like a giant oil slick. Which is hardly the way to get your sexy Beach Bunny on. However, the alternative, clothing that incorporates sun-protection...most make burkas look like the height of chic. Recognizing an unfulfilled niche at the crossroads of Style & SPF, the former style director of Vogue, Alexandra Kotur - currently Creative Director at Town & Country - and a former federal prosecutor & mom to three, Tiffany Moller, teamed up on a new luxe line of innovative, sun-protective resortwear.
The Parasol collection is comprised of body-con swim dresses, skirts, sarongs, cardigans & sun shirts - all lightweight and with the right amount of stretch, luxuriously soft & quick drying, and under Kotur's creative direction, stylish as well. Most importantly, the Italian stretch knit fabric used affords a physical barrier against 95% of the sun's harmful rays. "It's truly the smartest style under the sun," they add.
To support melanoma research, Parasol is donating $1 for every new "Like" on their FB Parasol Page - Facebook.com/parasolsun - to the Melanoma Research Alliance.
Parasol ranges in price from $85 to just under $300 at ParasolSun.com.
- Lesley Scott