Since it was launched in 2003, the CFDA/Vogue Fashion Fund competition has played a privotal role in building the success of some of today's popular young American fashion brands, including Proenza Schouler, Alexander Wang, Rag & Bone and Rodarte. However, the inner workings of what it takes to compete at this level and win has been fairly hush hush...until now. A new six-part series premiering on Hulu - produced by Break Thru Films and directed by Annie Sundberg & Ricki Stern - chronicles the 2011 CFDA/Vogue Fashion Fund competition.
"The Fashion Fund" provides an intriguing look behind-the-scenes and into the lives of the 10 finalists as they compete for the prestige and benefits that come from winning this influential award - which includes a significant cash prize as well as a year of mentorship from top industry executives. "'The Fashion Fund' series marks the first time access on this scale into the real workings of fashion has been made available to the public," notes Steven Kolb, CEO of the CFDA. "Hulu is the perfect platform for ‘The Fashion Fund. It allows us to connect directly with a new audience in a new way, and helps us share the compelling story of the CFDA/Vogue Fashion Fund and the participating designers."
In the first episode, the CFDA/Vogue Fashion Fund Selection Committee is meeting at the CFDA offices, where the ten finalists, including this year's talented winner, Joseph Altuzarra, are selected. The rest of the series then follows the ten finalists over the four months of the competition which is overseen by a committee of fashion industry leaders including Diane von Furstenberg, Anna Wintour, and Jack McCollough and Lazaro Hernandez of Proenza Schouler. "'The Fashion Fund' is just the type of show that will appeal to our viewers who are passionate about fashion and design," adds Hulu SVP of Content Andy Forssell. "We know that Vogue and the CFDA have nurtured up‐and‐coming design talent for more than a decade, and we're excited to bring this series to our users."
- Lesley Scott