SPONSORED CONTENT: Shop Like a Style-Savvy Tokyo Local
A great place to find out what stylish Japanese fashion lovers are buying & eyeing is ZOZOTOWN.COM, one of the country's largest online fashion stores. They carry a mix local labels and must-haves, all told more than 500,000 items from seven hundred brands, providing the rest of us with equal access to stylish Tokyo-style shopping. The site also ranks items by how well they're selling, so you can tell at a glance what's hot. Current crowd faves include:
- - a super-soft cardigan from snidel in a leopard print, which remains a strong trend
- - the Double Standard Clothing cape (a popular item on the runway at the most recent Fashion Week) with an ultra-luxe fur collar and circular silhouette to keep you warm and chic
- - an adorable pompom blanket by Kai Lani exclusive
- - AZ’s tailored jacket – perfect for a sophisticated winter look
- - Double Standard dresses – lightweight and embroidered in lace which can be worn year round and in an oversize knit with gray and black color blocking, another key fall/winter trend
- classic shorts to compliment a sleek shirt (BY BLACK by moussy)
- - short MONTANA cowboy boots with embroidery in leather (a great deal from Kai Lani exclusive)
- - the oversized printed tote by BLACK by moussy with a patent leather handle that steps up the style quotient
And be sure to check out the winter sale where merchandise is up to 80% off.



























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