Win the Little White Wardrobe Design Competition & Show in the Gen Art New Garde Show at New York Fashion Week
Gen Art and Crest 3D White (beauty mag editors' #1 whitening brand) have teamed up on a chic new project designed to showcase emerging talent. Your mission should you want to accept: create a "glamorous and radiant" capsule collection of 8-10 sketches inspired by Crest 3D White and their key phrases which include: ‘Glamorous', ‘Brightens and Whitens', ‘Dazzling', ‘Stand-Out Moment', ‘Radiance', ‘Brightening', ‘Shine', ‘Little White Dress (LWD) and '3D White'. (While white is obviously the main color to use for the collection, some accents of blue, purple and/or silver are also allowed).
Three finalists will have their sketches displayed onsite at the event in a special installation, allowing for all the bigwig industry-insiders to check them out. The lucky grand prize winner will receive $5,000 to cover the costs of bringing five of the sketches to life and send them down the runway as part of the Gen Art New Garde fashion show in February 2012 - a first in Gen Art history.
The deadline to enter is January 5, 2012 at GenArt.org/LittleWhiteWardrobe. Crest 3D White is on FB & Twitter, where you can also join the contest chatter fun by using the hashtag #3DWhiteLWW.
- Lesley Scott
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