Those flirtatious tweets & Facebook likes may help you reel that someone special in, but now there is a new pheromone-filled fragrance to help seal the deal.Erox, designed by geeks for geeks (of either sex) contains synthetic human pheromones proven to increase feelings of excitement, friendliness, social warmth and arousal. Two other human pheromone compounds (Androstadienone & Estratetraenoll) can be found in Avon's Perceive, Victoria’s Secret’s Very Sexy, and got2b hair products, but Erox will be the only commercial product to contain them both.
Its marketing will be equally inclusive: it will be launched and sold via Social Media. "Forums provide a platform for people to discuss and recommend products that matter most to them," notes Sanjay Sabnani, the CEO of CrowdGather which acquired the fragrance brand assets from Human Pheromone Sciences - a company specializing in R&D & manufacturing of items containing synthetic pheromones. "Partnering with strategic partners to create exclusive products for marketing through social media and forum communities will provide us with greater control over our future revenue streams and also showcase how powerful a channel this can be for launching and selling future products," continues Sabnani. "While we have had a history of our compounds being used in successful fragrance products," adds William P. Horgan, CEO of Human Pheromone Sciences, "this is the first time we are launching a new product using nontraditional channels. We are very excited at the prospects."
- Lesley Scott